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Terra Rossa's Co-funders

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Terra Rossa Lab is an independent project co-funded by Loredana Denicola and Francesca Sand.

 

Terra Rossa Lab is a nomadic residence sometimes spontaneous for artists and curators, a place for international meetings to reside, create, share and weave links between spatial experiences located in the Mediterranean.

 

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Loredana Denicola

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Cofondatrice Terra Rossa Lab

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PHOTOGRAPHER

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(Social and Psychological Photography )

I work with photography, text and videos. 

In Italy I took a degree in Economics specialising in Marketing & Communication, spending some time in the corporate world, before moving to London in 2008. 

My first camera was found discarded, in Florida Street, Bethnal Green, London in 2009. 

It was an old Praktica 35mm with a couple of lenses in a photography bag. 

In London, at Central St Martin’s College of Art, I graduated with a certificate in Photographic Professional Practice. 

Then I completed my training in the rough and tumble school of professional freelance press photography, and as a paparazzi, for three years.

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Since 2013 I’ve been working in London on photographic projects with people. In 2019 I moved to Italy where I am confronting with many social issues, especially in the South.

Photography can be used as a therapeutic medium, to confront oneself first of all.

​The camera became for me, paradoxically, a means of capturing and revealing the invisible. 

I was driven to explore people’s depths by an urge for self-discovery -  through conversations with strangers, met either online or on the streetI decided to look at people’s stories, that might raise uneasy truths about sexuality, gender equality, prejudice, love, physical and psychological abuse, negative thinking, illness.

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In the act of using the camera, photography can become almost performative: a live process, where art is realised at the instant of encounter with another human being. And the photographs produced are merely documentation of that encounter.

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The observer becomes the observed, and in the mirror the person reflected. 

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In these reversals and equivalences, my art becomes an investigation into the power of trust in human relationships.

I collaborate in curating art events, art festivals, art exhibition and I organise private workshops and photography courses.

​In 2018 I became a member of Action Hybride, a collective of international artists based in Paris, founded by my friend Francesca Sand.

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The purpose of the collective is to organise interviews, films, exhibitions, performances, talks, concerning the body, memory and the human condition.

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The Theatre of the Mind - temporary project

 

Understanding the psychology of the self, can mean the difference between success and failure, love and hate, bitterness and happiness.Understanding the real self means the difference between freedom and the compulsion of conformity. 

The self-image is our conception of the sort of person I am. 

It has been build up from our own beliefs about ourselves, which have been formed from our past experiences, our successes and failures, humiliations, triumphs, and how people reacted to us, especially in childhood. 

We mentally construct a self-image that control what we can and cannot accomplish, what is difficult and easier for us. 

We will act like the sort of person we conceive ouselves to be. 

The self-image can be changed.

To really live, that is to find life reasonably satisfying, we must have an adequate and realistic self-image that we can live with. 

We must find ourselves acceptable to us.

We must have a self that we can trust and believe in.

We must have a self that we are not ashamed to be, and one that we can feel free to express creatively, rather than hide or cover up. 

We must know ourselves - both our strengths and our weaknesses - and be honest with ourselves concerning both. 

Our self-image must be a reasonable approximation of “us,” being neither more nor less than we are. 

Human beings always act and feel and perform in accordance with what they imagine to be true about themselves and their environment. 

This is the way we are built.

Changing our mind is the first step to eliminate conflicts first within us and then with the world.

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Francesca Sand

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Cofondatrice Terra Rossa Lab

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ARTIST &CURATOR

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I was born in 1980 in Pisa, Tuscany.

I am photographer, visual artist and curator.

From an early age I have nourished myself with art and photography. 

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At 12 it was given my first camera, an automatic Canon, and from there I began to change my vision of the world, with the need to go more and more behind appearances.

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The camera becomes a mirror of humanity. In 2008 I graduated in photography and video at the Academy of Fine Arts in Florence, with a thesis on Antoine D’Agata.

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In 2010 I left for Paris where I still live, where I attended film, photography and body’s anthropology courses at the University of Paris 8. Paris marks a new era for my artistic work, the body becomes the main object of my photography.

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The body is the mirror of existence, of the human condition.The body takes on a social and political aspect.This leads me to get to know the fragility of the human being more closely and to the desire to confront with other artists, so in 2018 I create Action Hybride, a collective of artists based in Paris. 

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We organise exhibitions, conferences, workshops and cultural actions to date. I am also working on my first human landscapes photo book. 

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My need to reappear in the Mediterranean, the land that raised me and the sea of my childhood synonymous of happiness, which unfortunately today has become a place of pain and death, pushes me to want to be even more interested in the human condition and to create with Loredana Denicola a new social political artistic, project, where multiple themes that interest the Mediterranean, Europe will be addressed thus opening an artistic and cultural dialogue with other artists and professionals.

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​The Naked City

 

The naked city is a photographic project about the loneliness and marginalisation of the city.

 

It is a journey through the cities of the world in full state of urban change, where the new buildings put humanity in a desert emotion. Where poverty is hidden by wealth and hypocrisy. Humanity is locked in total isolation, where there is no room for emotion.

 

The neighborhood sell controlled by money and the population no longer has freedom , and is condemned to social distance. Man is in his coldest solitude.

 

Great palaces that hide the truth. Modern urbanism is the mirror of a totalitarian and capitalist society. pieces of cement, pieces of humanity that collapse.

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