Loredana Denicola
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I work with photography, text and videos.
In Italy I took a degree in Economics specialising in Marketing & Communication, spending some time in the corporate world, before moving to London in 2008.
My first camera was found discarded, in Florida Street, Bethnal Green, London in 2009. It was an old Praktica 35mm with a couple of lenses in a photography bag.
In London, at Central St Martin’s College of Art, I graduated with a certificate in Photographic Professional Practice. Then I completed my training in the rough and tumble school of professional freelance press photography, and as a paparazzi, for three years.
Since 2013 I’ve been working in London on photographic projects with people. Photography can be used as a therapeutic medium, to confront oneself first of all.​ The camera became for me, paradoxically, a means of capturing and revealing the invisible.
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I was driven to explore people's depths by an urge for self - discovery - through conversations with strangers, met either online or on the streetI decided to look at people’s stories, that might raise uneasy truths about sexuality, gender equality, prejudice, love, physical and psychological abuse, negative thinking, illness.
In the act of using the camera, photography can become almost performative : a live process, where art is realised at the instant of encounter with another human being. And the photographs produced are merely documentation of that encounter.
The observer becomes the observed, and in the mirror the person reflected.
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In these reversals and equivalences, my art practice becomes an investigation into the power of trust in human relationships. I collaborate in curating art events, art festivals, art exhibition and I organise private workshops and photography courses.
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​In 2018 I became an artist member of Action Hybride, a collective of international artists based in Paris. The purpose of the collective is to organise interviews, films, exhibitions, performances, talks, concerning the body, memory and the human condition.
In 2020 with my friend Francesca Sand we decided to create a new project, Terra Rossa Lab, an International nomadic Mediterranean LAB experience.
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Please reach out with questions, comments, or to share ideas via email to terrarossalabart@gmail.com
On the phone / WhatsApp +447528656004
Instagram. @loredana_denicola
Website.loredanadenicola.com
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Project for TERRAROSSALAB
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The Theatre of the Mind - temporary
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Understanding the psychology of the self, can mean the difference between success and failure, love and hate, bitterness and happiness. Understanding the real self means the difference between freedom and the compulsion of conformity.
The self-image is our conception of the sort of person I am.
It has been build up from our own beliefs about ourselves, which have been formed from our past experiences, our successes and failures, humiliations, triumphs, and how people reacted to us, especially in childhood.
We mentally construct a self-image.
The self-image then control what we can and cannot accomplish, what is difficult and easier for us. We will act like the sort of person we conceive ourselves to be.
The self-image can be changed.
To really live, that is to find life reasonably satisfying, we must have an adequate and realistic self-image that we can live with.
We must find ourselves acceptable to us.
We must have a self that we can trust and believe in.
We must have a self that we are not ashamed to be, and one that we can feel free to express creatively, rather than hide or cover up.
We must know ourselves - both our strengths and our weaknesses - and be honest with ourselves concerning both.
Our self-image must be a reasonable approximation of “us,” being neither more nor less than we are.
Human beings always act and feel and perform in accordance with what they imagine to be true about themselves and their environment.
This is the way we are built.
Changing our mind is the first step to eliminate conflicts first within us and then with the world.
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